---
title: Do Promotional Products Work? - Inck Merchandise
description: If you are wondering if Promotional Products Work, then this article will show the research and stats to ensure you they do. Let Inck help your business.
---

[Inck Blog](https://hubspot.inck.com.au/blog)

# [Do Promotional Products Work? - Inck Merchandise](https://hubspot.inck.com.au/blog/do-promotional-products-work)

 Written by [Adrian Davidson](https://hubspot.inck.com.au/blog/author/adrian-davidson) | 4 June 2024 2:06:24 PM

The short answer? YES.

But, don’t just take our (*slightly biased*) word for it. The studies and stats speak for themselves.

- **A [2017 PPAI Study ](https://www.ppai.org/media/2321/ppai2017consumerstudysummary.pdf)ranked promotional products the No 1 most effective form of advertising, across *all *generations. **It concluded that, ‘promotional products are built to leverage the greatest reach, drive recall and fiercely resonate to engage the best reaction among consumers, relative to any advertising channel.’

- According to an** [ASI Study ](https://media.asicentral.com/resources/impressions-study-2016.pdf)**respondents owned an average of 9.8 promotional products, most of which they kept for at least 8 months. Their recall was also impressive, with 85% of consumers remembering advertisers who gave them a shirt or a hat.

- A Study by **[Identity Works](https://www.idworks.com/wp-content/uploads/2014/08/Effectiveness-of-Promo-products-2.pdf)** revealed that 71% of trade show attendees remembered the name of the company who gave them the promotional products, with 76% of attendees having a favorable attitude to the company as a result.

Despite the strong push towards digital advertising, year after year, the studies continue to prove that promotional marketing *works.* Even better, promotional merchandise works across all the key pillars – Reach, Recall, Resonance and Repeat Exposure – ensuring your marketing campaign has the best chance of success.

Let’s look at the top 3 reasons promotional products work.

**Promotional Products Are Cost Effective:**

A[ 2016 Advertising Speciality Impressions study](https://media.asicentral.com/resources/impressions-study-2016.pdf) of over 100,000 consumers, showed that** dollar for dollar, impression for impression, giving away logoed products is the most cost effective form of advertising**. In addition to being budget friendly, their popularity is evident, with the under 55’s in the group preferring branded merchandise over* all *other forms of advertising. Promotional products are not only well received, they are actively sought out, with research showing that [**83% of customers look for promotional products when getting an advertising message**](https://www.ppai.org/media/1433/2012-influence-pp-consumer-behavior-summary.pdf)**. **In terms of cost, your business also benefits from the* perceived* value of the gift. This is especially the case for larger, bulk orders. When a product is bundled with a complimentary promotional gift, the total value of the overall package is increased considerably beyond that of item’s original cost.

**Promotional Products Show You Care:**

In addition to being useful, people love promotional products because they don’t cost anything to receive. But money isn’t all that matters, according to [Gene Marks, from Entrepreneur.com ](https://www.entrepreneur.com/article/234061)– **‘It’s not just the money,’ explains Marks. “It’s the little act of saying ‘I care’ and ‘Thank you for being a customer.”** It is the sentiment more than the cost that resonates, with Marks reminding us that, “a stupid, silly act of kindness goes a long way.” In terms of your bottom line, this ‘kindness’ directly benefits your ROI, with consumers reporting they are [**83% more likely to do business with the brand.**](https://www.ppai.org/media/2321/ppai2017consumerstudysummary.pdf)

**Promotional Products Have Staying Power:**

**[Th](https://media.asicentral.com/resources/impressions-study-2016.pdf)**[**e ASI Study**](https://media.asicentral.com/resources/impressions-study-2016.pdf)** reported that the average length of time promotional items are kept for is 8 months. ** Some products, such as umbrellas, make themselves at home for as long as 14 months. Both stats proving that branded merchandise offers an excellent, long-term return on investment. Whether they are kept for their usefulness (80%), or their attractiveness (26%), they continue to be a visual reminder promoting your business day-after-day.  In fact, long after they have forwarded through the ads, overtaken the bus, or refreshed their browser, the name of *your *business is still front and centre. It’s on the mug they are holding, the pen they chewing, or the hat they are wearing.

**Better still, your customers then go on to become your brand ambassadors, with 67% of those surveyed passing along the item to somebody else.**

Do Promotional Products work? Yes. They. Do.

Get in contact with the team at [Inck ](https://www.inck.com.au/contact/)today. We’d love to discuss how we can help market your brand, with promotional products that have a *proven *track record.

  

[View full post](https://hubspot.inck.com.au/blog/do-promotional-products-work)

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