--- title: Oversized Cardboard Crowns | Does size really matter? - Inck Merchandise description: Burger King in Germany recently introduced oversized cardboard crowns in order to promote social distancing in store. The fast food chain is known for giving away its free cardboard headgear but the new supersized version has been causing a splash on social media. image: https://hubspot.inck.com.au/hubfs/Imported_Blog_Media/pexels-kadir-oguzhan-11587655.jpg --- [Skip to content](https://hubspot.inck.com.au/blog/does-size-really-matter#main-content) ![Inck Branded Merchandise Specialists](https://hubspot.inck.com.au/hs-fs/hubfs/Inck-Square-Black-Clear-RGB0-1024x510.png?width=1024&height=510&name=Inck-Square-Black-Clear-RGB0-1024x510.png) - [About Us](https://www.inck.com.au/about/) - [Our Work](https://www.inck.com.au/our-work/) - [Our Approach](https://www.inck.com.au/our-approach/) - [Explore Products](https://www.inck.com.au/shop/) - [Ethical Sourcing](https://www.inck.com.au/ethical-sourcing/) - [Blog](https://www.inck.com.au/blog/) - [Contact Us](https://www.inck.com.au/contact-us/) Open main navigation Close main navigation - [About Us](https://www.inck.com.au/about/) - [Our Work](https://www.inck.com.au/our-work/) - [Our Approach](https://www.inck.com.au/our-approach/) - [Explore Products](https://www.inck.com.au/shop/) - [Ethical Sourcing](https://www.inck.com.au/ethical-sourcing/) - [Blog](https://www.inck.com.au/blog/) - [Contact Us](https://www.inck.com.au/contact-us/) 5 June 2024 12:20:48 AM # Does size really matter? [Adrian Davidson](https://hubspot.inck.com.au/blog/author/adrian-davidson) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://hubspot.inck.com.au/blog/does-size-really-matter) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://hubspot.inck.com.au/blog/does-size-really-matter) [Twitter icon](https://twitter.com/intent/tweet?url=https://hubspot.inck.com.au/blog/does-size-really-matter) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://hubspot.inck.com.au/blog/does-size-really-matter) [envelope icon](mailto:?body=https://hubspot.inck.com.au/blog/does-size-really-matter) When it comes to promotional merch, scale is certainly one way to engage with your customers and get your brand noticed. Burger King in Germany recently introduced oversized cardboard crowns in order to promote social distancing in store. The fast food chain is known for giving away its free cardboard headgear but the new supersized version has been causing a splash on social media. Taking a cue from one of the key pillars of marketing (make it RELEVANT) a spokesperson from the restaurant explained, ‘We wanted to reinforce the rules of high safety and hygiene standards that the BK restaurants are following’. And the larger than life crown ‘was a fun and playful way to remind guests to practice social distancing while they are enjoying food in the restaurants.’ [#promotionalproducts](https://www.linkedin.com/feed/hashtag/?keywords=promotionalproducts&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6673774028618117120) [#brandedmerchandise](https://www.linkedin.com/feed/hashtag/?keywords=brandedmerchandise&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6673774028618117120) [#burgerking](https://www.linkedin.com/feed/hashtag/?keywords=burgerking&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6673774028618117120) [#strategicmerchandise](https://www.linkedin.com/feed/hashtag/?keywords=strategicmerchandise&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6673774028618117120) [branded merchandise](https://hubspot.inck.com.au/blog/tag/branded-merchandise), [Design and Creative](https://hubspot.inck.com.au/blog/tag/design-and-creative), [branding](https://hubspot.inck.com.au/blog/tag/branding), [Blog](https://hubspot.inck.com.au/blog/tag/blog), [creative promotional products](https://hubspot.inck.com.au/blog/tag/creative-promotional-products), [coronavirus](https://hubspot.inck.com.au/blog/tag/coronavirus) ## Related posts [![](https://hubspot.inck.com.au/hs-fs/hubfs/Imported_Blog_Media/pexels-mikhail-nilov-7475818-1024x751.jpg?height=200&name=pexels-mikhail-nilov-7475818-1024x751.jpg)](https://hubspot.inck.com.au/blog/corporate-social-responsibility-promotional-products-do-you-care) [branded merchandise](https://hubspot.inck.com.au/blog/tag/branded-merchandise), [Sustainability](https://hubspot.inck.com.au/blog/tag/sustainability), [corporate social responsibility](https://hubspot.inck.com.au/blog/tag/corporate-social-responsibility), [orporate social responsibility](https://hubspot.inck.com.au/blog/tag/orporate-social-responsibility) ## [Corporate Social Responsibility & Promotional Products – Do You Care?](https://hubspot.inck.com.au/blog/corporate-social-responsibility-promotional-products-do-you-care) [Adrian Davidson](https://hubspot.inck.com.au/blog/author/adrian-davidson) 5 June 2024 12:23:36 AM WARNING: If you are looking for the cheapest promotional products you can possibly find, then this... [Read more](https://hubspot.inck.com.au/blog/corporate-social-responsibility-promotional-products-do-you-care) [![](https://hubspot.inck.com.au/hs-fs/hubfs/Imported_Blog_Media/top-5-covid-1.png?height=200&name=top-5-covid-1.png)](https://hubspot.inck.com.au/blog/covid-19-the-5-weirdest-promotional-products-borne-out-of-the-pandemic) [Design and Creative](https://hubspot.inck.com.au/blog/tag/design-and-creative), [branding](https://hubspot.inck.com.au/blog/tag/branding), [Blog](https://hubspot.inck.com.au/blog/tag/blog) ## [COVID-19 – The 5 Weirdest Promotional Products Borne Out of the Pandemic](https://hubspot.inck.com.au/blog/covid-19-the-5-weirdest-promotional-products-borne-out-of-the-pandemic) [Adrian Davidson](https://hubspot.inck.com.au/blog/author/adrian-davidson) 4 June 2024 11:42:15 PM Don’t worry – I promise not to use the word ‘unprecedented’. That said, some of the products and... [Read more](https://hubspot.inck.com.au/blog/covid-19-the-5-weirdest-promotional-products-borne-out-of-the-pandemic) [![](https://hubspot.inck.com.au/hs-fs/hubfs/Imported_Blog_Media/Merchandise-Ideas-Inck-Merchandise-Branded-Merchandise-Nike_-1.png?height=200&name=Merchandise-Ideas-Inck-Merchandise-Branded-Merchandise-Nike_-1.png)](https://hubspot.inck.com.au/blog/merchandise-ideas-for-brands-power-of-co-branding) [Design and Creative](https://hubspot.inck.com.au/blog/tag/design-and-creative), [branding](https://hubspot.inck.com.au/blog/tag/branding), [Blog](https://hubspot.inck.com.au/blog/tag/blog) ## [Merchandise Ideas for Brands – Power of Co-Branding](https://hubspot.inck.com.au/blog/merchandise-ideas-for-brands-power-of-co-branding) [Adrian Davidson](https://hubspot.inck.com.au/blog/author/adrian-davidson) 5 June 2024 12:22:59 AM Why is searching for ‘creative merchandise ideas for brands’ so hard? Fed up with seeing the same... [Read more](https://hubspot.inck.com.au/blog/merchandise-ideas-for-brands-power-of-co-branding) facebook-f icon linkedin-in icon Twitter icon instagram icon - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 --- [![Inck Branded Merchandise Specialists](https://hubspot.inck.com.au/hs-fs/hubfs/Inck-Square-Black-Clear-RGB0-1024x510.png?width=1024&height=510&name=Inck-Square-Black-Clear-RGB0-1024x510.png "Inck Branded Merchandise Specialists")](http://www.inck.com.au) 123 Main Street, City, State 11111 Copyright © 2026, Inck Merchandise ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Adrian Davidson", "url" : "https://hubspot.inck.com.au/blog/author/adrian-davidson" }, "dateModified" : "2024-06-12T08:41:00.978Z", "datePublished" : "2024-06-04T14:20:48.000Z", "headline" : "Oversized Cardboard Crowns | Does size really matter? - Inck Merchandise", "image" : [ "https://hubspot.inck.com.au/hubfs/Imported_Blog_Media/pexels-kadir-oguzhan-11587655.jpg" ], "mainEntityOfPage" : { "@id" : "https://hubspot.inck.com.au/blog/does-size-really-matter", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://hubspot.inck.com.au/hubfs/Inck-Square-Black-Clear-RGB0-1024x510.png" }, "name" : "Inck Merchandise" } } ```