--- title: 3 Companies That Built Their Brand On The Streets - Inck Merchandise description: The power of branded merchandise is evident - just take to the streets. From fitness to food delivery, brands are being built on branded merchandise alone. image: https://hubspot.inck.com.au/hubfs/Imported_Blog_Media/pexels-andrea-piacquadio-903171.jpg --- [Skip to content](https://hubspot.inck.com.au/blog/the-power-of-branded-merchandise-3-companies-that-built-their-brand-on-the-streets#main-content) ![Inck Branded Merchandise Specialists](https://hubspot.inck.com.au/hs-fs/hubfs/Inck-Square-Black-Clear-RGB0-1024x510.png?width=1024&height=510&name=Inck-Square-Black-Clear-RGB0-1024x510.png) - [About Us](https://www.inck.com.au/about/) - [Our Work](https://www.inck.com.au/our-work/) - [Our Approach](https://www.inck.com.au/our-approach/) - [Explore Products](https://www.inck.com.au/shop/) - [Ethical Sourcing](https://www.inck.com.au/ethical-sourcing/) - [Blog](https://www.inck.com.au/blog/) - [Contact Us](https://www.inck.com.au/contact-us/) Open main navigation Close main navigation - [About Us](https://www.inck.com.au/about/) - [Our Work](https://www.inck.com.au/our-work/) - [Our Approach](https://www.inck.com.au/our-approach/) - [Explore Products](https://www.inck.com.au/shop/) - [Ethical Sourcing](https://www.inck.com.au/ethical-sourcing/) - [Blog](https://www.inck.com.au/blog/) - [Contact Us](https://www.inck.com.au/contact-us/) 5 June 2024, 12:21:06 am AEST # The Power of Branded Merchandise – 3 Companies That Built Their Brand On The Streets [Adrian Davidson](https://hubspot.inck.com.au/blog/author/adrian-davidson) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://hubspot.inck.com.au/blog/the-power-of-branded-merchandise-3-companies-that-built-their-brand-on-the-streets) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://hubspot.inck.com.au/blog/the-power-of-branded-merchandise-3-companies-that-built-their-brand-on-the-streets) [Twitter icon](https://twitter.com/intent/tweet?url=https://hubspot.inck.com.au/blog/the-power-of-branded-merchandise-3-companies-that-built-their-brand-on-the-streets) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://hubspot.inck.com.au/blog/the-power-of-branded-merchandise-3-companies-that-built-their-brand-on-the-streets) [envelope icon](mailto:?body=https://hubspot.inck.com.au/blog/the-power-of-branded-merchandise-3-companies-that-built-their-brand-on-the-streets) When it comes to marketing, branded merchandise is often thought of as a useful add-on. Part of a larger overall promotional strategy. And yet, when it comes to brand recognition, sometimes the merchandise is the *first* thing that comes to mind. When we consider the power it has, it begs the question – Is it possible to build your brand with merchandise as the key driver? Let’s take a look at three companies that we feel did just that. Three Companies. Three Bags. Three Examples of a Brand being built on the streets. [**FITNESS FIRST:**](https://www.fitnessfirst.com.au/) When you join Fitness First, you receive a branded backpack as part of your membership package. Makes sense – now you have the perfect bag to carry all your exercise kit around in. As an added bonus, you are now a willing participant in an ongoing marketing campaign for your gym of choice. The Fitness First backpacks are *everywhere* – spotted on the backs of bike riders weaving in and out of traffic, slung over the hurried shoulders of commuters on their way to work, jostling for space on the train at the end of the day. The backpacks act as a constant reminder. Every day people are getting fit. Going to the gym. And there are no prizes for guessing where. **[DELIVEROO](https://deliveroo.com.au/):** Launched in Australia in 2015, this food delivery company didn’t take long to make its mark. In fact, you would be hard pushed to find a Sydney-sider who hasn’t seen the heavily branded Deliveroo driver out on the streets. With their distinctive grey and turquoise jackets and logo covered, high-vis delivery cases they are hard to miss. Their fast-pedaling fleet are a marketing strategy on the move, building brand recognition as fast as the food. [**LULULEMON:**](https://www.lululemon.com.au/)Way before inspirational quotes on Instagram were a *thing*, this retail giant was reminding us that ‘friends are more important than money’ and to ‘do one thing a day that scares you.’ I doubt there is a woman alive (*well, at least not one that I know*) who hasn’t at some stage owned, or come across, the classic Lululemon reusable tote. Offered free with purchase, the bags come in a variety of sizes (shopping/gym/lunch) and cleverly align the brand with the kind of environmentally conscious lifestyle their customers identify with. Reusable bags are built for just that – to be used, used and used again. That way everyone remembers who Lululemon are and nobody forgets that ‘your outlook on life is a direct reflection of how much you like yourself.’ At[Inck](https://www.inck.com.au/) we are Branding Merchandise specialists. So, why not [give us a call today](https://www.inck.com.au/contact/) to discuss how we can help *your* brand build the reputation it deserves. [building a brand on the street](https://hubspot.inck.com.au/blog/tag/building-a-brand-on-the-street), [branded merchandise](https://hubspot.inck.com.au/blog/tag/branded-merchandise), [deliveroo](https://hubspot.inck.com.au/blog/tag/deliveroo), [deliveroo branding](https://hubspot.inck.com.au/blog/tag/deliveroo-branding), [Design and Creative](https://hubspot.inck.com.au/blog/tag/design-and-creative), [branding](https://hubspot.inck.com.au/blog/tag/branding), [branded marketing](https://hubspot.inck.com.au/blog/tag/branded-marketing) ## Related posts [![](https://hubspot.inck.com.au/hs-fs/hubfs/Imported_Blog_Media/pexels-pressmaster-3851254.jpg?height=200&name=pexels-pressmaster-3851254.jpg)](https://hubspot.inck.com.au/blog/promotional-merchandise-3-smart-ways-to-get-your-brand-noticed) [Design and Creative](https://hubspot.inck.com.au/blog/tag/design-and-creative), [branding](https://hubspot.inck.com.au/blog/tag/branding), [Blog](https://hubspot.inck.com.au/blog/tag/blog) ## [Promotional Merchandise: 3 Smart Ways to Get Your Brand Noticed](https://hubspot.inck.com.au/blog/promotional-merchandise-3-smart-ways-to-get-your-brand-noticed) [Adrian Davidson](https://hubspot.inck.com.au/blog/author/adrian-davidson) 5 June 2024, 12:22:08 am AEST Harry & Meghan. Like them or loathe them, their recent tell-all interview certainly gave their... [Read more](https://hubspot.inck.com.au/blog/promotional-merchandise-3-smart-ways-to-get-your-brand-noticed) [![Inck Merchandise](https://hubspot.inck.com.au/hs-fs/hubfs/28.01-1.png?height=200&name=28.01-1.png)](https://hubspot.inck.com.au/blog/why-your-brand-needs-branded-merchandise-0) [Eco-friendly](https://hubspot.inck.com.au/blog/tag/eco-friendly), [Custom Product](https://hubspot.inck.com.au/blog/tag/custom-product), [Blog](https://hubspot.inck.com.au/blog/tag/blog), [Retail Products](https://hubspot.inck.com.au/blog/tag/retail-products), [Back to school](https://hubspot.inck.com.au/blog/tag/back-to-school) ## [Branded Merchandise in 2025: Benefits, Trends & Strategic Implementation](https://hubspot.inck.com.au/blog/why-your-brand-needs-branded-merchandise-0) [Adrian Davidson](https://hubspot.inck.com.au/blog/author/adrian-davidson) 4 February 2025, 3:00:00 pm AEDT In 2025's competitive marketplace, branded merchandise has evolved from simple promotional items to... [Read more](https://hubspot.inck.com.au/blog/why-your-brand-needs-branded-merchandise-0) [![](https://hubspot.inck.com.au/hs-fs/hubfs/Imported_Blog_Media/47686536_10156206730944480_1024689547973230592_o-1.jpg?height=200&name=47686536_10156206730944480_1024689547973230592_o-1.jpg)](https://hubspot.inck.com.au/blog/look-at-me-how-to-use-branded-merchandise-to-get-your-business-noticed) [branded merchandise](https://hubspot.inck.com.au/blog/tag/branded-merchandise), [Design and Creative](https://hubspot.inck.com.au/blog/tag/design-and-creative), [branding](https://hubspot.inck.com.au/blog/tag/branding), [creative promotional products](https://hubspot.inck.com.au/blog/tag/creative-promotional-products) ## [Look at ME – How to Use Branded Merchandise to Get Your Business Noticed](https://hubspot.inck.com.au/blog/look-at-me-how-to-use-branded-merchandise-to-get-your-business-noticed) [Adrian Davidson](https://hubspot.inck.com.au/blog/author/adrian-davidson) 5 June 2024, 12:20:19 am AEST Getting your business noticed isn’t as easy as simply sticking a logo on it and hoping for the... [Read more](https://hubspot.inck.com.au/blog/look-at-me-how-to-use-branded-merchandise-to-get-your-business-noticed) facebook-f icon linkedin-in icon Twitter icon instagram icon - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 --- [![Inck Branded Merchandise Specialists](https://hubspot.inck.com.au/hs-fs/hubfs/Inck-Square-Black-Clear-RGB0-1024x510.png?width=1024&height=510&name=Inck-Square-Black-Clear-RGB0-1024x510.png "Inck Branded Merchandise Specialists")](http://www.inck.com.au) 123 Main Street, City, State 11111 Copyright © 2026, Inck Merchandise ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Adrian Davidson", "url" : "https://hubspot.inck.com.au/blog/author/adrian-davidson" }, "dateModified" : "2024-06-04T14:21:06.286Z", "datePublished" : "2024-06-04T14:21:06.000Z", "headline" : "3 Companies That Built Their Brand On The Streets - Inck Merchandise", "image" : [ "https://hubspot.inck.com.au/hubfs/Imported_Blog_Media/pexels-andrea-piacquadio-903171.jpg" ], "mainEntityOfPage" : { "@id" : "https://hubspot.inck.com.au/blog/the-power-of-branded-merchandise-3-companies-that-built-their-brand-on-the-streets", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://hubspot.inck.com.au/hubfs/Inck-Square-Black-Clear-RGB0-1024x510.png" }, "name" : "Inck Merchandise" } } ```